The thought of creating a video for your business might sound overwhelming at the first glance, but that shouldn’t scare you. It might seem too much work at the onset but if you know the video production process and what are the essential elements needed, you will find it easier to do.
This article will help you through the video production guidelines you can keep in mind before you start rolling the film. Keep these in mind so you can be more at ease with this type of marketing tool for your business.
Know your objectives
What is your ultimate goal for your video content? You need to decide on this one first before you start planning for the storyline. Do you want to create a video for brand awareness or to encourage your staff to adopt a new internal process? You can actually follow the SMART video objectives to help you decide on this stage. This means that your objective should be:
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
Make sure that the objective you set is measurable so that you can see if you have met it at the end of the project. Deciding on your objective for creating a video can help make the work easier and faster since you clearly know where you want the project to go.
Know and understand your audience
Before you begin with your video production, you also have to know who is your target audience. Understanding and knowing your target audience as explained in this link makes your video production successful. After all, you create that video for them to see, enjoy, and be informed. You have to know what they like and how they think so you can engage them. It is important to conduct a thorough research about your target audience before you start with the video production process. From there, you can base all of the creative decisions involved in video production. Don’t just focus on the demographics, rather dive deep into what they want and what their common problems are.
Think about your core message
This pretty much ties up with your objective. You need to decide what you want your audience to do after watching your video. What do you want them to think or feel? Do you want them to buy your product or be involved in your project? You need to decide on this message carefully and it should be coherent with your objectives. What you want them to do and feel or think is what your core message should be about.
There are times you will have multiple messages in your video, but it would be best to keep them to a few. Don’t risk confusing your audience with different messages in your video production.
Create a video production strategy
A solid strategy for your video content is vital to the success of your video. You need to plan whether you will produce your video in-house or externally and how you will distribute your video to your target audience so it can reach them. It is also in this stage where you will decide how you will reuse and repurpose your video for an improved return of investment. You also have to consider in your strategy the budget and your time frame. If you are able to create a strong video production strategy, everything just flows through.
Write a video production brief
A video production brief is important before you start your pre-production. This is a document that will serve as your guide during the whole production process to make sure that everything flows smoothly according to the plan.
A brief includes the following:
- your video objective
- your target audience and insights about them
- your core message and what you want your audience to feel, think, and, do
- Your budget and your deadline
Just make sure that your brief is complete with all the necessary data you have gathered during the planning stage.
Planning a video production is more than just conceptualizing the content and thinking about the scenes, etc. You need to carefully plan first and think through the aforementioned pointers above before you start with the creative process. This is to ensure that you are still aligned with what you want the outcome of your video to be.
If you’re interested in promoting your brand through company video production or utilize any digital marketing methods to promote your business, you can contact New Win Productions. They specialize in video production, search engine optimization, digital marketing, and branding. You can email them at [email protected]. You can also visit their website https://newwinproductions.com/ to check out some of their works and other services.
