There is no doubt that social media plays an integral part in growing businesses nowadays. One of the powerful ways you can make your brand known is through social media. Indeed, this platform can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits.
Just simply posting about your product or service on social media channels won’t give you the sales you want. Engagement is more important. No matter how great your post is, if it won’t get engagement, it will not turn into sales.
Below are some possible ways on how you can increase your social media engagement to achieve business growth:
Post engaging contents
Creativity is vital in creating content for your social media platforms. If you want your audience to be engaged with your content, you have to make it appealing and captivating enough, so your audience will be engaged. You can create a poll, post a video that people can relate to, or an image or graphic that can make people laugh. It is important to post content that will receive a positive reaction from people. Target the emotion of your audience with your post. It is better to avoid posting stuff about sensitive issues that will make your audience angry at your brand.
Respond to comments
Remember that your goal is to engage your audience so when they post a comment, you have to reply to that, too. When customers send you a message or leave a comment on a post, they’re giving you an opportunity to talk to them, so your response is vital. Reply to each post — whether positive or negative comments. You can show appreciation for positive messages and suggest resolutions for negative responses. Just make sure that you don’t respond to a post if someone tags their friend since it’s not directly addressed to you.
Encourage your audience to comment, like, and share
A call-to-action is important not only for the blog post but also for social media posts. You can ask people to like, comment, or share the post with their friends. People are more likely to share a post if you ask them to.
Ask an influencer to share your post
You can send your product to a social media influencer, so they can try it and in return, they will post it on their social media channels. Or if you have established relationships with influencers in the market such as bloggers and vloggers, you can utilize those relationships to have your content shared. Offering something in return for the shares helps to ensure the influencer feels like they are getting value from collaborating with you.
There is a good reason why these influencers have a good number of followers. If these influencers post your product, there is a good chance that their followers will check your brand, and that could eventually be converted into sales.
Join online groups
Facebook groups are a great way to increase social media engagement. Groups are more social than pages since members are most likely to respond to posts in Facebook groups, and they are free to post their questions there, too. When someone posts something related to your niche, you can respond to that by sharing your thoughts about it and at the same time, slightly introducing your product to them. Just remember to not do spam posting, or you will be kicked out of the group. Talk to the people in the group as a human and not as a robot spamming their comment box. You can also create your own group so that your customers can interact with each other and share their experiences with your product or service. You should be active in your own community to strengthen your relationship with your customers. Make sure that you also moderate posts within the group to avoid spam and to ensure that the group remains valuable to its community.
Run contests and giveaways
Running contests and giveaways on social media channels is one of the easiest ways to increase social media engagement. You can ask your audience to take certain actions like visiting the landing page on your website or clicking the link to be directed to your social media pages. Think of a catchy and engage-worthy contest gimmick that will surely make your audience want to participate in that. And don’t forget the prize for the winners.
According to the website OPUSFIDELIS, using emoticons can increase social media engagement. Each emoticon can increase engagement by a different amount. Take for example a smiley face. It may look pretty simple but it can actually boost interaction by 25%, while the grimacing emoticon can increase engagement by 138%. Using emoticons in your social media posts can increase likes, comments, and shares.
Optimize your headline for engagement
Make your headline compelling. You can use tools like CoSchedule to create a captivating headline in order to drive traffic back to your blog post or the product page. A powerful headline catches the attention of your audience immediately.
These are just some ways on how you can increase your social media engagement to help your business grow. Your digital marketing team will surely have a more systematic approach to increase online engagement. The strategy is the key if you want to increase your brand awareness online.
If you’re thinking about venturing into digital marketing for your business, you can contact New Win Productions. They specialize in video production, search engine optimization, digital marketing, and branding. You can email them at [email protected]. You can also visit their website https://newwinproductions.com/ to check out some of their works and other services.