Facebook and Instagram are, no doubt, two of the most visited social media platforms these days. People tend to browse these sites the moment they wake up in the morning and before they doze off. Hence, there must be a good reason why businesses are geared towards utilizing these social media channels to promote their products and services. One of the effective ways to promote your business on Facebook and Instagram is through posting advertisements. Compared to traditional advertising costs, Facebook and Instagram ads are way cheaper and you can even manage your ads to gain more exposure while it is on-going. Facebook and Instagram ads are part of digital marketing initiatives, alongside email marketing, SEO, web design, and organic social media management. There are billions of people who use Facebook and Instagram every day. Thus, if you place an ad on these platforms, your chances of reaching a wider audience and your target market are higher. Both Facebook and Instagram ads can be managed through Facebook’s Ads Manager. This makes it easier for marketers to select multiple audiences and placements. Moreover, campaigns can be managed easily, too, and the results are downloadable. The difference, however, is that with Facebook, the campaign manager has various options for objectives, ad sets, and ads. You are given different combinations to test out and various ways to preview all the available ads. With Instagram, the ads manager the process is made simple. In just a few taps, you can have your ad set up with an existing story or post. If you just want the big picture with an easy interface, Instagram is the best platform to place your ads. Below are some of the reasons why Facebook and Instagram ads could be good for your business: 1. They offer powerful analytics. What’s nice about Facebook and Instagram ads is that you can get the analytics reports of the performance of your ads. You don’t have to guess or make any assumptions about what ads are working and what does not. You don’t have to do the conversion yourself, too, since these channels already laid out for you via the Ads Manager. You just need to analyze them and determine your next step. The reports also provide you with metrics about weekly reach, post engagement, page likes, and which posts perform best or got more engagement. Through this data, you can adjust your ads based on what’s needed to gain more engagement and have more leads. 2. You can micro-target your audience. Unlike traditional advertising, Facebook and Instagram ads allow you to create a campaign or advertise posts based on your target’s interests, behaviors, demographics, age ranges, connections, locations, and languages. You can even target your competitor’s fans if you want. These targeting capabilities of these platforms can dig deeper and you can layer them and combine them to ensure that you’re eliminating users who are not part of your target market. Remember that audience quality is more important than size. You should be looking for Facebook and Instagram users who can be your potential customers. Targeting is one of the valuable assets of Facebook and Instagram ads. 3. You can create ads according to your specific objective. Facebook and Instagram ads are pretty straightforward. It guides you through steps that allow you to choose the kind of ad, target your audience, and set a timeframe and your budget. Another great plus for this is that you can customize your ad based on what you want to accomplish. Do you want post engagement, website clicks, page likes or messages? You can create your ad based on your objectives. This further allows you to control the ad you create. It also tells these channels how your ads should be optimized to deliver the best results. 4. You’ll reach more people. One of the main goals of posting on social media channels is to be able to make your brand known and reach more people. If you’re running a business page, only a fraction of your followers can see your post. That is because Facebook is prioritizing posts from friends and families more. Hence, the business pages are put on the back burner. Thus, if you want to promote on Facebook and Instagram, you must use ads if you want your potential customers to know about your business. But don’t worry because you don’t need a huge budget for this. As mentioned, it’s way cheaper than traditional advertising. 5. You can find new leads easily. Once you find your audience that converts the fastest, it’s possible to attract people who are just like them by using Facebook’s “lookalike audiences.” This feature allows you to take a custom audience and use Facebook to find similar people who are most likely to buy your product or service. You can define the size and targeting options a lot more deeply to ensure that your lookalike audiences accurately reflect your target market. 6. You can add a call-to-action button. Majority of digital ads have a call-to-action button that will take your audience to the desired destination such as your website or social media business pages. This is an effective way to suggest your audience on what to do next. It may look simple but it actually makes a huge difference in the performance of your ads. Through using Facebook and Instagram ads, users can easily go to your website or even contact you or book your service. 7. You encourage customer loyalty. One of the benefits of Facebook and Instagram ads is the opportunity to engage your audience. When a user clicks on your CTA and is directed to your page or send you a message to inquire, you will be able to respond to their inquiries faster. You can interact with your potential customers and answer them promptly which could eventually lead to sales. For those who have already purchased from you, when they click on that ad and be directed to your messages, the response is also faster which could lead to more growth and a higher retention rate. Facebook and Instagram ads help you develop better relationships with your customers and potential ones. Facebook and Instagram ads may look simple but its capacity to level up your business is inevitable. They could take your business to new heights without having to spend a huge amount. If you’re interested in running Facebook or Instagram ads for your business or utilize any digital marketing methods to promote your business, you can contact New Win Productions. They specialize in video production, search engine optimization, digital marketing, and branding. You can email them at [email protected]. You can also visit their website https://newwinproductions.com/ to check out some of their works and other services.
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