Month: January 2021

Digital Marketing12 Comments

Top Reasons Why Facebook and Instagram Ads Might Be Good for Your Business

Facebook and Instagram are, no doubt, two of the most visited social media platforms these days. People tend to browse these sites the moment they wake up in the morning and before they doze off. Hence, there must be a good reason why businesses are geared towards utilizing these social media channels to promote their products and services. 

One of the effective ways to promote your business on Facebook and Instagram is through posting advertisements. Compared to traditional advertising costs, Facebook and Instagram ads are way cheaper and you can even manage your ads to gain more exposure while it is on-going. 

Facebook and Instagram ads are part of digital marketing initiatives, alongside email marketing, SEO, web design, and organic social media management. There are billions of people who use Facebook and Instagram every day. Thus, if you place an ad on these platforms, your chances of reaching a wider audience and your target market are higher. 

Both Facebook and Instagram ads can be managed through Facebook’s Ads Manager. This makes it easier for marketers to select multiple audiences and placements. Moreover, campaigns can be managed easily, too, and the results are downloadable. 

The difference, however, is that with Facebook, the campaign manager has various options for objectives, ad sets, and ads. You are given different combinations to test out and various ways to preview all the available ads. With Instagram, the ads manager the process is made simple. In just a few taps, you can have your ad set up with an existing story or post. If you just want the big picture with an easy interface, Instagram is the best platform to place your ads. 

Below are some of the reasons why Facebook and Instagram ads could be good for your business:

1. They offer powerful analytics.

What’s nice about Facebook and Instagram ads is that you can get the analytics reports of the performance of your ads. You don’t have to guess or make any assumptions about what ads are working and what does not. You don’t have to do the conversion yourself, too, since these channels already laid out for you via the Ads Manager. You just need to analyze them and determine your next step. 

The reports also provide you with metrics about weekly reach, post engagement, page likes, and which posts perform best or got more engagement. Through this data, you can adjust your ads based on what’s needed to gain more engagement and have more leads. 

2. You can micro-target your audience.

Unlike traditional advertising, Facebook and Instagram ads allow you to create a campaign or advertise posts based on your target’s interests, behaviors, demographics, age ranges, connections, locations, and languages. You can even target your competitor’s fans if you want. These targeting capabilities of these platforms can dig deeper and you can layer them and combine them to ensure that you’re eliminating users who are not part of your target market. 

Remember that audience quality is more important than size. You should be looking for Facebook and Instagram users who can be your potential customers. Targeting is one of the valuable assets of Facebook and Instagram ads. 

3. You can create ads according to your specific objective.

Facebook and Instagram ads are pretty straightforward. It guides you through steps that allow you to choose the kind of ad, target your audience, and set a timeframe and your budget. Another great plus for this is that you can customize your ad based on what you want to accomplish. Do you want post engagement, website clicks, page likes or messages? You can create your ad based on your objectives. This further allows you to control the ad you create. It also tells these channels how your ads should be optimized to deliver the best results. 

4. You’ll reach more people.

One of the main goals of posting on social media channels is to be able to make your brand known and reach more people. If you’re running a business page, only a fraction of your followers can see your post. That is because Facebook is prioritizing posts from friends and families more. Hence, the business pages are put on the back burner. 

Thus, if you want to promote on Facebook and Instagram, you must use ads if you want your potential customers to know about your business. But don’t worry because you don’t need a huge budget for this. As mentioned, it’s way cheaper than traditional advertising. 

5. You can find new leads easily.

Once you find your audience that converts the fastest, it’s possible to attract people who are just like them by using Facebook’s “lookalike audiences.” This feature allows you to take a custom audience and use Facebook to find similar people who are most likely to buy your product or service. You can define the size and targeting options a lot more deeply to ensure that your lookalike audiences accurately reflect your target market. 

6. You can add a call-to-action button.

Majority of digital ads have a call-to-action button that will take your audience to the desired destination such as your website or social media business pages. This is an effective way to suggest your audience on what to do next. It may look simple but it actually makes a huge difference in the performance of your ads. Through using Facebook and Instagram ads, users can easily go to your website or even contact you or book your service. 

7. You encourage customer loyalty.

One of the benefits of Facebook and Instagram ads is the opportunity to engage your audience. When a user clicks on your CTA and is directed to your page or send you a message to inquire, you will be able to respond to their inquiries faster. You can interact with your potential customers and answer them promptly which could eventually lead to sales. For those who have already purchased from you, when they click on that ad and be directed to your messages, the response is also faster which could lead to more growth and a higher retention rate. Facebook and Instagram ads help you develop better relationships with your customers and potential ones. 

Facebook and Instagram ads may look simple but its capacity to level up your business is inevitable. They could take your business to new heights without having to spend a huge amount. 

If you’re interested in running Facebook or Instagram ads for your business or utilize any digital marketing methods to promote your business, you can contact New Win Productions. They specialize in video production, search engine optimization, digital marketing, and branding. You can email them at [email protected]. You can also visit their website https://newwinproductions.com/ to check out some of their works and other services.

Business, Digital Marketing

Why Is SEO Important for Your Website

Putting up a site is very easy. There are a lot of domain providers on the internet that makes setting up a website easy. However, getting people to your site is where the challenge comes in. People put up sites to provide information, earn money, or both. Regardless of the purposes of your site, one of your main goals for creating the site is to reach out to other people. Unfortunately, no matter how fancy your site is, it will not do you good unless you rank up first in the search pages. And that’s where you will need SEO. 

What is SEO?

SEO stands for Search Engine Optimization. It is a strategy for improving your site’s rankings in search engine results. It includes identifying which keywords and phrases your target audience uses when they are searching for products or services like yours. Consequently, it works towards ranking well for those searches. 

When you put up a site, you would want to be more involved with what goes on inside your site. Unless you know everything there is to know about SEO; your attention will be divided between what goes on inside your site and how to get people to see your site. If you acquire SEO services, you no longer have to worry about getting people to look at your site.

The great thing about acquiring website SEO services is that you’ll be expanding your audience to almost everyone who has access to the internet. Before, most site visitors, especially for small-time websites, are those people who were invited personally by the website owner. It will take a lot of time and friends just to keep the numbers up. However, with SEO services, you can expect visitors from around the globe that are interested in the topics of your site.

Below are some of the benefits of having SEO for your website:

1. It can help build your brand.

As you develop your SEO strategy, you will understand that you need to create content that’s in line with your target audience’s needs and interests. Then you will find ways to earn links to that content from other sites. Through SEO, you can select keywords and create content that’s in line with the image you want your brand to have. Eventually, your online presence will reflect your ideal branding and help you establish that brand to your target audience. 

2. Your website earns more traffic when it’s optimized.

More visits from users mean more traffic to your website. This traffic will eventually be converted into customers and leads. 

Through SEO, you don’t have to make cold calls anymore or give out flyers to attract leads for your business. With SEO services, new customers can find your business on their own just by simply searching for what you offer. SEO is the best way to get organic traffic to your website. 

3. You don’t have to pay for ad space with SEO.

One of the great advantages of having SEO is you don’t have to pay for any ad space. As opposed to traditional advertising where you have to place an ad on whatever TV show or newspaper or magazine you want your product to be shown, which of course involves a good amount of money. However, these ads will only run for a specific period of time. With SEO, you only need to have your website optimized and it can continue to attract traffic for months after you publish it. 

Website Search-Engine-Optimization is considered an investment. You spend some money to get more in return. This is very true with SEO services. Some people consider the costs of such services to be too much. However, if you look at it differently, it would cost you too much if you wouldn’t invest in these services because so much time is lost which could have been put to better use.

4. It boosts your credibility and authority.

When your business has an official website, it will create an impression that you are legit and you are an established brand. Through SEO, your brand can be made stronger, better, and well-recognized. The goal is for people to see your business website on top of the search result when they type in or search for keywords related to your product or services. Nowadays, people just simply Google everything they want to find. If they see that you’re there on top of the search result, it boosts your credibility. It makes your target market feel that you are something they can trust so they will eventually decide to get your product or service. 

People primarily acquire website SEO services for results. Though you may have good results on your own with your website, you can be guaranteed better results with SEO services. A lot of that is due to the expansion of your audience and the automation of work. Furthermore, SEO professionals are familiar with how the search engine works, so they are more equipped to use the tools of the trade.

Since the internet is continuously evolving, search engine algorithms are changing as well. Google keeps on modifying their ways of selecting the most relevant site for your search query. You can expect website SEO service providers to be continuously updating their technology to cope with the changes.

The internet is a very competitive place. If you want to take the lead, then your best option would be to acquire website SEO services. Concentrate all your efforts to improve your site. Leave all the marketing to the experts. For your website SEO needs, you can contact New Win Productions at the Phone number (510) 565-4133 or email [email protected]. You can also visit their website https://newwinproductions.com/ to check out some of their works and other services.

Business, Digital Marketing, Video Production

Strategies to Keep Your Video Production Cost Down

As a business owner, you want to do almost anything to make your brand known. Major corporations even spend a lot on their advertising and marketing campaigns. However, when it comes to budget, that’s where the challenge usually comes in. 

Most small-medium enterprises are quite apprehensive of the thought of using videos to promote their brand because of the video production cost. There’s even a popular saying in the video production business that says “cheap, quick, and great — pick two.” It simply implies that you either choose to make your video cheap and quick but it won’t be that great or you choose quick and great but it won’t be cheap. 

So how are you going to have a quality marketing video for your product or service without having to spend much and not compromising the quality as well?  

In this article, we’ll give you some tips on how you can lower down your video production cost and still have that excellent video quality you are aiming for. 

Prepare well

As in every project, good planning is essential if you want things to run smoothly. Planning ahead is critical. Don’t just focus on the creative part. You need to iron out your pre-production in order to stick to the budget that you have. Essentially, you have to know the purpose of your video, know the script, and know the content. Once you have these ironed out, you can now decide on your budget. 

When it comes to budget, be sure to be realistic about it. Consider everything that you will need for the video production — video production team, set, video style, talents, etc. The planning stage is your chance to tweak your budget without backlash. Adjust your budget as early in the planning stage so you can set out your expectations as well. 

Prepare a project proposal

Remember about the video production brief? It will come in handy in every video production plan. It is important to create a video production brief with an explanation of the budget requirements for each part of the video project. Make sure that it includes the objective, goals, audience, key message, visual style, length, plan for distribution, timeline, and budget. Once you’re done with this brief, have it approved by the people involved and you’re good to go. Having a well-planned and detailed brief and proposal will lessen your chances of needing edits or revisions on the project later on. 

Be wise in choosing the location

Location is important in video production. Studios and off-site locations are more expensive. If you want to save on your location expenses, it is better to shoot in your own space or one that you can rent at a very low price. Think about the available space you have — maybe your office or even your own house. A video production team can help you come up with ways on how to make the location that you have perfect for the flow of your story. When looking for a video production location, consider the size, background noise, natural lighting, state of the furniture or interior elements, and if it will look great on the still picture. Keep in mind that your location has a huge impact on the overall look of your video. 

Choose a good video production team

There are a lot of video production teams willing to film your project for a fee. However, you need to be choosy when choosing your video production team. Choose a team that you can very well communicate with and is always responsive to your emails or calls. If you are constantly nagging the crew for information, then that could be a bad sign. You also have to be able to talk and be open to your team about your budget so they know how to move around it and not risk you going beyond your budget. A good video production team will not compromise the quality of your film just because you only have this much of a budget. Moreover, a good crew will be able to help you come up with creative ways to negotiate a small budget, and help you cut corners without cutting down on quality. 

Take care of the coordination

If you can have someone from your own office take over some video production role instead of hiring new ones, that would save you a lot of overhead costs. Also, if you can provide catered lunch services for your crew instead of having them leave to get lunch elsewhere, that would be helpful, too. Anytime the production stops, especially for a long period like an off-site lunch, it’ll cost time to get things moving again. Save yourself some money and work out the logistics among your own team. 

Cast your own talent

Instead of going to casting agencies to look for talents that surely cost a lot, why not look around you and spot someone you think would look good in front of the camera. You will even be surprised at the talents hidden among your team members. Or if there’s really no one from your time who would like to take on the role, you can source out amateur talents but make sure that you agree on the budget before you have the contract signing. 

Keep it short

The longer the video, the more you are expected to pay. Hence, shorter is better. Remember that you only have seconds to capture your audience’s attention. It is better to be thoughtful but ruthless when it comes to video production time. Your video production team can also provide some assistance with knowing when to cut and what to cut. 

Optimize your time when editing

The post-production editing process could also eat up a good chunk of your video production budget and you have to prepare for that. The video editing process can sometimes stretch for weeks. One way to save up on this is to reduce the editing time. It would be best if you can personally sit with the editor so you’ll know what needs to be done or which should be deleted, etc. It would save a lot of time and budget instead of sending the revisions via email and waiting for responses. 

If you’re looking for a video production company that not only provides quality films but can also meet your budget, you can contact New Win Productions. We specialize in video production, search engine optimization, digital marketing, and branding. You can email them at [email protected]. You can also visit their website https://newwinproductions.com/ to check out some of their works and other services.

Business, Digital Marketing, Video Production

Tips in Creating an Effective Video Production

The thought of creating a video for your business might sound overwhelming at the first glance, but that shouldn’t scare you. It might seem too much work at the onset but if you know the video production process and what are the essential elements needed, you will find it easier to do. 

This article will help you through the video production guidelines you can keep in mind before you start rolling the film. Keep these in mind so you can be more at ease with this type of marketing tool for your business. 

Know your objectives

What is your ultimate goal for your video content? You need to decide on this one first before you start planning for the storyline. Do you want to create a video for brand awareness or to encourage your staff to adopt a new internal process? You can actually follow the SMART video objectives to help you decide on this stage. This means that your objective should be:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

Make sure that the objective you set is measurable so that you can see if you have met it at the end of the project. Deciding on your objective for creating a video can help make the work easier and faster since you clearly know where you want the project to go. 

Know and understand your audience

Before you begin with your video production, you also have to know who is your target audience. Understanding and knowing your target audience as explained in this link makes your video production successful. After all, you create that video for them to see, enjoy, and be informed. You have to know what they like and how they think so you can engage them. It is important to conduct a thorough research about your target audience before you start with the video production process. From there, you can base all of the creative decisions involved in video production. Don’t just focus on the demographics, rather dive deep into what they want and what their common problems are. 

Think about your core message

This pretty much ties up with your objective. You need to decide what you want your audience to do after watching your video. What do you want them to think or feel? Do you want them to buy your product or be involved in your project? You need to decide on this message carefully and it should be coherent with your objectives. What you want them to do and feel or think is what your core message should be about. 

There are times you will have multiple messages in your video, but it would be best to keep them to a few. Don’t risk confusing your audience with different messages in your video production. 

Create a video production strategy

A solid strategy for your video content is vital to the success of your video. You need to plan whether you will produce your video in-house or externally and how you will distribute your video to your target audience so it can reach them. It is also in this stage where you will decide how you will reuse and repurpose your video for an improved return of investment. You also have to consider in your strategy the budget and your time frame. If you are able to create a strong video production strategy, everything just flows through. 

Write a video production brief

A video production brief is important before you start your pre-production. This is a document that will serve as your guide during the whole production process to make sure that everything flows smoothly according to the plan. 

A brief includes the following:

  • your video objective
  • your target audience and insights about them
  • your core message and what you want your audience to feel, think, and, do
  • Your budget and your deadline

Just make sure that your brief is complete with all the necessary data you have gathered during the planning stage. 

Planning a video production is more than just conceptualizing the content and thinking about the scenes, etc. You need to carefully plan first and think through the aforementioned pointers above before you start with the creative process. This is to ensure that you are still aligned with what you want the outcome of your video to be. 

If you’re interested in promoting your brand through company video production or utilize any digital marketing methods to promote your business, you can contact New Win Productions. They specialize in video production, search engine optimization, digital marketing, and branding. You can email them at [email protected]. You can also visit their website https://newwinproductions.com/ to check out some of their works and other services.

Business, Digital Marketing, Video Production51 Comments

How to Grow Your Business Through Video Production During Covid-19

While we can all agree that this year isn’t the best year for all kinds of industries due to Covid-19, we still can’t deny the fact that this pandemic has pushed us to be more resourceful and creative to survive, especially for the business owners. Now more than ever, social media has proven to be an effective tool to market the products and reach potential customers across the globe. And one of the most effective and creative tools to market the business is through video production. 

With the series of lockdowns and home quarantines, online users are always looking for things to do to satisfy their boredom or cravings. People tend to constantly look for stuff to watch online to ease the monotony or learn something new. Thus, businesses and video production companies should grab this opportunity to create captivating marketing tactics and content to attract more potential customers. 

The following are some tips to effectively incorporate video production into your business marketing strategy.

1. Determine a clear goal.

Before you create a video, make sure that you are clear on what your goal is for that video production. Is it to simply engage the consumers or to retain the customers that you already have? Do you just want to share some information about your company and what you are doing? It is important that you are clear with your goal so it will translate into your video before you hit publish. Consumers can sense if the video production has no definitive goal. 

2. Research

In any business, doing market research is necessary. In video production, it is imperative that you do some research first on what type of videos are more engaging and would most likely hit more views. During this Covid-19 time, videos going viral are those that bring people hope, information, and joy. People want information and support. If your company can creatively produce a video that can send a message of care and support and at the same time, authentically show your brand personality, it can most likely garner a good number of views. Just make sure that your idea is genuine and not copied from another video marketing.

3. Carefully think-through and plan your content.

Once you are sure of your goal, you can start planning for the content of your video production. Don’t just create a video that says ‘buy our products.’ Think out of the box and create more compelling and captivating videos. It is better to create it with beautiful visuals and humorous lines to make it more engaging. Videos with multisensory elements will immediately catch the attention of your target audience. Present the message you want to share through your video in a creative way to attract more viewers to effectively market your product. 

4. Make it purposeful.

One of the effective ways to make your video production gain views is through creating purposeful content, especially when we are in this trying time. Even if your main goal is to promote your business, it would help a lot if you create a video that gives something back to your customer. Establish a clear way to engage and uplift your audience’s spirit through the videos you are producing and see where it can take your business. 

5. Stick with your brand identity.

You have to be clear about your brand’s personality. What image do you want to project to your market? Create a video that uses your business’ unique voice so your consumers will not only watch but will most likely share, too. Don’t just create something just because others are doing it. Be true and stick with your identity and work on that to creatively produce a video that can engage your target market. 

6. Be wise with your budget.

While some companies may have more means to come up with innovative video production, you don’t have to pressure yourself and spend a huge amount on your video marketing. In this time that most people can’t go out to have an on-site location shoot, how are you going to make a video production? This is where creativity and resourcefulness come in. If the budget is tight and you can only spend a small fraction on video production, then stick with it and find creative ways to produce it without breaking the bank. There are ways to produce quality videos without having to spend a huge amount of money. 

Just because we are in a pandemic our lives and businesses should also stop. We have to all the more find ways to survive and face this adversity together and win over this plague. Use your video production to connect to your customers and potential market on a more emotional level. It will showcase how committed you are to your clients and your community. 

If you want to create an impact on your target audience through video production, you can rely on New Win Productions to produce high-quality marketing videos for your business. New Win Productions help companies boost their branding through creatively done videos that are sure to yield good returns to your company. Visit https://newwinproductions.com/ for more information.

Business, Digital Marketing, Video Production

Create Your Product Video with a Video Production Company

Videos get noticed. And that’s a reality, especially in this highly digital epoch. One of the most effective ways to market your product or business is through creating product videos. It can help create brand awareness and boost your search engine rankings. 

Creatively done videos stir up the curiosity of the audience that can translate into product recall and eventually, sales. If you can utilize product videos wisely, it can help boost your customer engagement and eventually transform your website into a dynamic interactive site that will attract repeat visits. 

New Win Productions can help you achieve those results through the fine product video we can create for you. We don’t only make standard videos. We create videos that create an impact. 

We take every video production we do seriously. From pre-production to post-production, we make sure that we cater to your requirements and the outcome will definitely show your brand identity. 

PRE- PRODUCTION DETAILS

Video production is not particularly easy. Concrete planning and conceptualizing are essential before you can actually start shooting. You need to have a clear idea and understand the process. Matter of factly, the most crucial part of the video production workflow happens before the camera starts rolling. It’s where the most magic happens.

Pre-production is where the creative team of the video production company brainstorms with the client and lays down the direction of the video. Here are some of the pre-production details you need to be aware of:

1. Figure out your target audience and be clear on your message. 

It is important before you create the storyboard so you can be sure that your video will appeal to your target audience. It is at this stage also that you need to decide what message you want your video to communicate. 

2. Determine your budget.

How much are you going to spend on this video production? It is very important to set a realistic budget so you won’t go over budget. You need to be aware that some elements of video production cost more than others. Keep in mind, too, that poor quality video is worse than no video at all. 

3. Write the script and create the storyboard.

This is the heart and soul of any video production. The script can either make or break the project. The storyboard is the illustrated guide or graphic representation of how the video will unfold, shot by shot.  

4. Casting

Being able to cast good and appropriate talents for your product video shoot will definitely make a good project. 

5. Location

This deals with logistics, timing, and artistic style. At New Win Productions, we can have as many location shoots as you required to make your product video even more impactful. 

POST-PRODUCTION 

We take pride not only in our detailed and organized pre-production but also in our post-production efforts to create an awesome product video for your company. We have state-of-the-art facilities, equipment, and software to make editing as fine as possible. 

When you understand the value of product videos and what it can do for your brand, you will appreciate the work behind the finished product. It’s more than just point and shoot. We make sure that we create an excellent video to increase awareness of your brand and to boost engagement. 

If you want quality, creatively-done, out-of-the-box product videos for your business, you can contact New Win Productions. New Win Productions help companies boost their branding through creatively done videos that are sure to yield good returns to your company. Visit https://newwinproductions.com/ for more information.

Business, Digital Marketing, Video Production

Why You Need Testimonial Videos for Your Business

Client testimonial

By now, you might already have a good understanding of why digital marketing is essential for your business — whether your business is big or small. Or perhaps, you have already embraced its beauty and is now reaping its benefits. Another way to make your business thrive through digital marketing is by creating testimonial videos. 

Reputation is vital in any business. That is why positive reviews are essential and hence, we do everything we can to please our clients or customers. One of the ways to improve your business’s image is to use testimonials from your satisfied customers. You can present it in various ways, but if you want to go above and beyond, a testimonial video is a good way. 

Here are some of the factors why testimonial videos are a better way to showcase your clients’ reviews:

1. Videos are more appealing than text.

Not all people are fond of reading, but you can say that most people love watching videos. They would rather watch a video and learn about a business than scroll through the lines of text. Take for example when you purchase a new gadget. You would rather watch the how-to-use-it on Youtube than read the instruction manual, right? The same goes for testimonial videos. Videos are more stimulating and directly affect the visual sense of people which heavily influences their perception of the business. If you’re aiming for your business to stand out, testimonial videos are a good choice. 

2. Video testimonials create authenticity.

People want to see real, actual people who actually tried the product to give a testimonial about it. Sure, you can do it with text reviews but your target audience can’t be sure if those are real people or just some names you came up with. Hence, a testimonial video is more trustworthy because you are able to see the real person behind the review and you can see the expression on their face and their voice as they describe their experience with your brand. Moreover, testimonial videos can help make your brand look more transparent and sincere since you are featuring real people and not just words on a page. 

3. It helps build brand trust.

Since people can see real people on your testimonial videos who seemed happy with their purchase of your product or services, your brand will eventually gain social proof. Consumers will feel more comfortable trusting your brand since you are not the one talking about the brand but someone else who actually used your product. The more customers commend your brand, the more people will see these positive testimonials and the more credible your brand will become. 

4. It is inexpensive.

With testimonial videos, you don’t have to spend a lot of money just to promote your product or services. These videos require minimal equipment and set-up. What’s important is the lighting and picture quality. You just need to ask your loyal customers for their participation and if it’s okay to shoot them, then you’re good to go. You don’t even have to make a script for it since your customers will just say what they think of your product. Video testimonials are quick and easy to make and it generates a lot of impressions. Moreover, it ignites word-of-mouth marketing and social sharing. 

 

How to create a testimonial video:

1. Reach out to your satisfied customers.

This is the most important step. You cannot have a testimonial video if there is no one who can actually vouch for your product or service. Talk to your satisfied customers and ask them if they could share their experience with your product or services on your website. It’s direct, authentic, and it’s right from the customer’s mouth which adds credibility to your business. 

2. Guide them but don’t reinforce a script.

The script is a no-no for testimonial videos. It should come from your customers and whatever they will say should really reflect what they feel and think about your product or service. Keep it natural and let your customer do the talking. You can guide them with the direction of the story and try keeping it positive, but you should refrain from giving them scripted statements, or it won’t look authentic at all. Also, make sure that you keep it simple and short. 

3. Hire an expert.

If you want an excellently done testimonial video, you will need to hire an expert to produce it. Raw videos require editing and final touches to make it look presentable. You can talk to a digital marketing agency to create a testimonial video for you. 

If you’re thinking of creating a testimonial video for your website, you can contact New Win Productions at the Phone number (510) 565-4133 or email [email protected]. You can also visit their website https://newwinproductions.com/ to check out some of their works and other services.

Business, Digital Marketing, Video Production

Covid Safe Video Production in San Jose

Image by Marc Aspinall via Variety.

There is no doubt that the global Coronavirus pandemic has definitely changed the way the world works, at least for this year. We were forced to adapt to the so-called ‘new normal.’ A lot of businesses have been suffering the blow that this pandemic brought. Even the video production industry was abruptly closed down alongside the other non-essential businesses during the first wave of the Coronavirus back in March. 

Life goes on, as we say, here at New Win Productions. Since the onset of the Coronavirus outbreak during the first quarter of the year, we have been looking for ways to be innovative and creative in terms of video production amidst the pandemic. 

The state government of California allowed for the limited operation of entertainment production following the recent announcement of the shelter in place which started on December 6th. 

This poses a challenge to video production in the San Jose area. However, New Win Productions have already prepared for this kind of battle and we have already come up with possible ways to keep everyone safe while filming.

Following the safety preventive measures issued by the CDC, we are pleased to inform our clients and potential ones that we are continuously producing marketing videos for our clients while ensuring the safety of our staff and everyone involved. For the peace of mind of our clients in the San Jose area, here are some of the safety measures we are implementing during this Covid-19 time:

  • We will do everything remotely, including the meetings with the client. Personal and on-site meet-ups will only happen as needed, but with a limited number of attendees.
  • On-site video production shoot will only have a maximum number of four people involved in the shoot.
  • Masks will be worn by the people present in the shoot.
  • Sanitation of high touch areas
  • Observing frequent hand sanitation
  • Social distancing of at least 6 feet when possible
  • Regular temperature check for the staff
  • Our staff is also required to undergo the Covid-19 test to ensure the safety of everyone.

We at New Win Productions adopted these best practices to help us manage filming events and conduct business safely. We are taking care to protect ourselves and our clients by strictly following the CDC guidelines and recommendations for video production in San Jose. 

New Win Production is still doing video production in San Jose area and we are adding these to our services to adapt to the current situation:

  • Live streaming services with limited staff. It’s a perfect replacement for in-person events during the pandemic.
  • Video production drop kits. We can deliver the video production drop kit to your home or office so you can capture professional footage at the comfort of your own place. This further reduces the risk of germ transmission since you won’t have to travel to our studio or to the set to film. 

Video production in the San Jose area may be difficult now due to the shelter in place that was just implemented but we assure you that the quality of our videos will not be compromised. 

For marketing and promotional video requirements for your business, you can count on New Win Productions to deliver the top of the line, cutting edge video you need. Definitely not your usual promo and informational videos. We will speak your company’s voice through the videos we produce. Visit https://newwinproductions.com/ for more information.