By now, you might already have a good understanding of why digital marketing is essential for your business — whether your business is big or small. Or perhaps, you have already embraced its beauty and is now reaping its benefits. Another way to make your business thrive through digital marketing is by creating testimonial videos.
Reputation is vital in any business. That is why positive reviews are essential and hence, we do everything we can to please our clients or customers. One of the ways to improve your business’s image is to use testimonials from your satisfied customers. You can present it in various ways, but if you want to go above and beyond, a testimonial video is a good way.
Here are some of the factors why testimonial videos are a better way to showcase your clients’ reviews:
1. Videos are more appealing than text.
Not all people are fond of reading, but you can say that most people love watching videos. They would rather watch a video and learn about a business than scroll through the lines of text. Take for example when you purchase a new gadget. You would rather watch the how-to-use-it on Youtube than read the instruction manual, right? The same goes for testimonial videos. Videos are more stimulating and directly affect the visual sense of people which heavily influences their perception of the business. If you’re aiming for your business to stand out, testimonial videos are a good choice.
2. Video testimonials create authenticity.
People want to see real, actual people who actually tried the product to give a testimonial about it. Sure, you can do it with text reviews but your target audience can’t be sure if those are real people or just some names you came up with. Hence, a testimonial video is more trustworthy because you are able to see the real person behind the review and you can see the expression on their face and their voice as they describe their experience with your brand. Moreover, testimonial videos can help make your brand look more transparent and sincere since you are featuring real people and not just words on a page.
3. It helps build brand trust.
Since people can see real people on your testimonial videos who seemed happy with their purchase of your product or services, your brand will eventually gain social proof. Consumers will feel more comfortable trusting your brand since you are not the one talking about the brand but someone else who actually used your product. The more customers commend your brand, the more people will see these positive testimonials and the more credible your brand will become.
4. It is inexpensive.
With testimonial videos, you don’t have to spend a lot of money just to promote your product or services. These videos require minimal equipment and set-up. What’s important is the lighting and picture quality. You just need to ask your loyal customers for their participation and if it’s okay to shoot them, then you’re good to go. You don’t even have to make a script for it since your customers will just say what they think of your product. Video testimonials are quick and easy to make and it generates a lot of impressions. Moreover, it ignites word-of-mouth marketing and social sharing.
How to create a testimonial video:
1. Reach out to your satisfied customers.
This is the most important step. You cannot have a testimonial video if there is no one who can actually vouch for your product or service. Talk to your satisfied customers and ask them if they could share their experience with your product or services on your website. It’s direct, authentic, and it’s right from the customer’s mouth which adds credibility to your business.
2. Guide them but don’t reinforce a script.
The script is a no-no for testimonial videos. It should come from your customers and whatever they will say should really reflect what they feel and think about your product or service. Keep it natural and let your customer do the talking. You can guide them with the direction of the story and try keeping it positive, but you should refrain from giving them scripted statements, or it won’t look authentic at all. Also, make sure that you keep it simple and short.
3. Hire an expert.
If you want an excellently done testimonial video, you will need to hire an expert to produce it. Raw videos require editing and final touches to make it look presentable. You can talk to a digital marketing agency to create a testimonial video for you.
If you’re thinking of creating a testimonial video for your website, you can contact New Win Productions at the Phone number (510) 565-4133 or email [email protected]. You can also visit their website https://newwinproductions.com/ to check out some of their works and other services.
